Accessible Yoga School Blog
What is Conscious Marketing?
Marketing has gotten a bad wrap. Systems like capitalism and white supremacy have us convinced that marketing is only one thing: manipulation to get someoneâs money.Â
Conscious Marketing is an invita...
5 tips for making your marketing easeful
By Tristan Katz
If youâve already dipped your toe into the world of marketing, you know that cultivating an effective strategy takes time. You also likely know it also takes energy, creativity, deter...
Importance of Self-care while Striving to Build a Business
Self-care has become an over-used term. But we know what it means, and we know we have to take care of ourselves. When it comes to growing our work, how we thrive, create, and care for ourselves and o...
Compassionate Leadership: Resources for Yoga Teachers (revised & updated)
'Business' and 'service' are not opposites.
As a yoga teacher, perhaps youâve encountered the idea of seva, selfless service, in your studies and practice. While itâs common to hear these words in re...
Running a Business During the Pandemic: Life Lessons
Weâve all had to rethink how we do business, especially in the yoga and wellness industries. For some, that has looked like scaling back on classes and workshops, or unfortunately closing the business...
The Value of Mentorship & Community in Business Growth
The COVID-19 pandemic has really affected how we view mentors and mentorship. Navigating these times, amidst isolation and online burn-out, can be an ongoing challenge. One of the questions many of us...
Engagement, community building, and boundaries in yoga marketing
By Tristan Katz
Remember when we used to refer to our activity on social media platforms as âsocial networking?â Maybe Iâm aging myself with that reference. But somehow, amidst the ongoing growth and...
Yoga Marketing 101
As yoga teachers, when it comes to marketing, we need to do more than simply share news about our upcoming class schedule. Sure that's a great way to keep our current students informed, but it's defin...
Making your marketing accessible FOR YOU
By Tristan Katz
Marketing, like yoga, is a practice. We can engage in it mindfully or we can check out and go through the motions. When we lean into mindful marketing, we can find flowâwe can tune in...
Why âjustice-focusedâ marketing?
By Tristan Katz
So many of us struggle with feeling like marketing is a narcissistic, icky, self-involved thing that we have to do in order to grow our work and reach new clients and students. It can...
