Marketing has gotten a bad wrap. Systems like capitalism and white supremacy have us convinced that marketing is only one thing: manipulation to get someone’s money.
Conscious Marketing is an invitation to flip the narrative, to challenge these systems while growing our work, and to use our marketing spaces as places where we practice our activism.
One of the primary tenets of a good marketing strategy is building the “know-like-trust” factor, and so many marketing “experts” will coach you through this process in a way that focuses on numbers, profit, and performance.
The truth is that the “know-like-trust” factor is a critical component for any impactful growth strategy, yet we can approach this tenet from a place of authenticity, vulnerability, community-building, and service.
For example, we can bring what we’re already teaching into our marketing—we can share asana explorations, thoughts on yoga philosophy, ways we’re embodying the practice off the mat and in our daily lives and relationships…and when we share these thoughts and teachings, we’re orienting towards relationship over profit, towards community over sales, and we’re challenging the narratives that dominate the marketing space which often tell us not to “give anything away.”
Transactional marketing, and its related systems—capitalism and white supremacy—thrive when we perpetuate the notion that marketing is rooted in deceit, sales pitches, transactions, and joyless, disingenuous tactics to make a profit.
Conscious marketing and its related liberatory tenets and practices, are oriented towards self- and collective-care, towards centering relationship, towards authenticity and vulnerability, and towards solidarity in action.
Here’s a glimpse of five ways to embrace “conscious marketing”:
When we lean in to exploring the tools of yoga and of social justice, we don't erase the possibility of harm—owning mistakes and learning from them is part of the practice, but we broaden our capacity to show up as allies, accomplices, and co-conspirators.
As yoga teaches us, we are all interconnected. Our well-being and liberation is bound. I believe that yoga is an invitation to commit to social justice actions, and I believe we can bring both the practices of justice and yoga into our marketing.
I believe we can do more than just grow our work through our marketing. We can engage in dismantling systems of oppression while seeking to grow our work; we can contribute to social change. We can make shifts in our work and in the world.
In this 18-hour training, you’ll explore marketing through the lens of yoga and social justice. You'll dive into social media, newsletters, and websites, along with conversations about allyship and solidarity, self-care and critical thinking, making content with ease and impact, and so much more. Plus, you'll receive support in cultivating clear action steps to show up in the marketing process while also staying aligned, authentic, and boundaried.
✔️ Pricing is tiered
✔️ Tiered pricing and payment plans are available