Accessible Yoga School Blog

By Tristan Katz

If you’ve already dipped your toe into the world of marketing, you know that cultivating an effective strategy takes time. You also likely know it also takes energy, creativity, deter...

By Tristan Katz

One of the challenges of becoming a yoga entrepreneur—and let’s face it, if you’re a yoga teacher, then you’re an entrepreneur—is that most of us aren’t given any training on business...

Self-care has become an over-used term. But we know what it means, and we know we have to take care of ourselves. When it comes to growing our work, how we thrive, create, and care for ourselves and o...

'Business' and 'service' are not opposites.

As a yoga teacher, perhaps you’ve encountered the idea of seva, selfless service, in your studies and practice. While it’s common to hear these words in re...

We’ve all had to rethink how we do business, especially in the yoga and wellness industries. For some, that has looked like scaling back on classes and workshops, or unfortunately closing the business...

The COVID-19 pandemic has really affected how we view mentors and mentorship. Navigating these times, amidst isolation and online burn-out, can be an ongoing challenge. One of the questions many of us...

By Tristan Katz

Remember when we used to refer to our activity on social media platforms as ‘social networking?’ Maybe I’m aging myself with that reference. But somehow, amidst the ongoing growth and...

As yoga teachers, when it comes to marketing, we need to do more than simply share news about our upcoming class schedule. Sure that's a great way to keep our current students informed, but it's defin...

By Tristan Katz

Marketing, like yoga, is a practice. We can engage in it mindfully or we can check out and go through the motions. When we lean into mindful marketing, we can find flow—we can tune in...

By Tristan Katz

So many of us struggle with feeling like marketing is a narcissistic, icky, self-involved thing that we have to do in order to grow our work and reach new clients and students. It can...