Conscious Marketing:

Justice-Focused Digital Strategies


with Tristan Katz & guests


On-Demand enrollment for access to course replays (recorded live & online in April-May 2024) is now available for a limited time!

 

REGISTER NOW
FACILITATORS
COURSE OUTLINE
FAQs

Marketing is something every entrepreneur learns how to do... likely the hard way.

And maybe marketing yourself has felt forced, icky, or narcissistic.

It doesn’t have to be this way.

If you’ve ever stared at your Instagram screen, knowing you need to post about an upcoming offering but you’re not sure what to say…


If you’ve ever wondered how to grow your work beyond social media… If you’ve been curious about newsletter marketing, and how to get people into your email list…


If you’ve felt uncomfortable telling your community about what you do and why…


If you’ve felt called to speak out about social justice-related topics and issues, but have felt unsure of your place in these conversations…


If you’ve seen talk of alt text and image descriptions but have never really understood what it’s all about…


If you’ve watched social movements and activism taking place on social media but aren’t sure how your participation in them might also fit into your marketing plan…


This course is for you.


Want to learn a bit more about the course facilitator, Tristan Katz, and their approach to Conscious Marketing?


Check out Tristan's FREE workshop
& info session REPLAY:


3 Traditional Marketing Rules to Break


The replay of this workshop, held live on April 10th, 2024, is now available.

 

GET THE WORKSHOP REPLAY

In this free online workshop, digital strategist Tristan Katz shared three outdated rules to leave behind, along with three ways to reimagine our marketing strategies, including:

  • Centering Relationship vs Centering Transaction
  • Disrupting Perfectionism
  • Interrupting Business as Usual

Check out the replay of this insightful discussion, which explores challenging the status quo, and innovative ways to break free from marketing constraints that are likely no longer serving you, your work, or your audience.

Whether you're a seasoned yoga teacher-entrepreneur, or new to the field, this workshop will inspire fresh thinking and spark new ideas for your marketing strategies and content, and give some insight as to what to expect from the 18-hour Conscious Marketing online course.

Keep scrolling to learn more about Conscious Marketing: Justice-Focused Digital Strategies with Tristan Katz

Through this online course with digital strategist and equity-inclusion facilitator Tristan Katz, you’ll explore systems and best practices for all things digital marketing, from social media to newsletters, and de-centering the narrative that Instagram is the only way to grow, while also making the most of that complicated space to engage meaningfully with potential new clients.

Talking about marketing is often a difficult conversation. Most folks don’t have the tools needed to create meaningful and easeful messaging. Rather than taking action to make our marketing equitable, accessible, and even fun, we can be left with discomfort or overwhelm, and nothing changes.

Throughout the course, Tristan will share all about how to show up on social media in equitable and accessible ways, and how to root yourself in social justice practices while building an authentic and genuine digital presence.

Branding, storytelling, and foundational marketing concepts will be core themes woven through each session, along with discussions about boundaries, self-care, critical thinking, social location and positionality, intersectionality and accessibility—together, we’ll explore the deeper awareness that our identities inherently play a role in the process of taking up space on the digital plane.

If you’ve ever felt like marketing is hard—if you’ve ever felt like you don’t have capacity for it or like you’re not sure how to create strategies that align with your values, consider joining for this rich exploration.

Lean into authentically growing your work with practices that will make meaningful change for you and those you serve.

“Tristan has a Mr. Miyagi-esque way of teaching. I initially went in thinking I was going to learn very specific things (and I did) only to find out that there was so much more.


I learned practical approaches to marketing while tenderly infusing that work with my deeply held social justice values. They give us room for the messiness, for the inquiry, for the learning and unlearning. Tristan creates honest, heart-centered, supportive and affirming containers full of bravery and compassion. They offer real, usable, subject matter lessons but even more importantly, they lead by example and in doing so, have cultivated a community of wonderful, like-minded humans. Yes, it's about marketing, Tristan teaches, but what it's *really* about is building relationships. Wax on. Wax off."


– Janesa Velazquez
, yoga teacher dedicated to collective liberation

This is not a conversation about marketing in which we’ll be upholding and perpetuating dominant cultural norms and narratives.

While we undeniably live in a toxic, hierarchical culture, we can choose to challenge these systems of oppression, violence, and harm.


We can choose to be radical while we grow our work.


In this 18hr online training, we’ll:

  • Explore systems and strategies to make your marketing work for you, rather than against you

  • Investigate our roles in “difficult” conversations through the lens of our marketing

  • Learn practical ways to create impactful newsletters

  • Cultivate clear actions to show up on social media while also staying aligned, authentic, and boundaried

  • Be empowered to move away from social media as the only place to grow

“Tristan began working with me and filled what we thought would be an assistant role. I should have known from our first conversation about Tristan's work that the role they would fill would be more vast than coming up with systems for organization and helping me have less emails in my inbox. In the years we've been working together, Tristan has become a collaborator and thought partner.

They have supported me in propelling my work further than I could have on my own. While they are growing their skills in equity and social justice work, they are supporting my work and justice in the world. Integrity is very important to me as is trusting someone with my work and I trust Tristan infinitely. I feel so grateful for this working partnership with Tristan."

– Michelle Cassandra Johnson
author, social worker, dismantling racism trainer, yoga teacher, activist

COURSE OVERVIEW

 

Conscious Marketing is an 18-hour online training - now available for on-demand access for a limited time!


On-Demand enrollment includes 1 year of access to the Conscious Marketing course replays, recorded live & online in April-May 2024, led by Tristan Katz, and special guest presenters, Ilya Parker, Raudhah Rahman and Brooke Monaghan.


Session 1:


Getting Grounded: Positionality, Privilege, & Intersectionality with Tristan Katz


During the first session we'll take an initial dive into a conversation about social justice.

We'll explore:

  • Shared language Assumptions & Agreements

  • Social location, intersectionality, and proximity to power

  • How power works and how it relates to our marketing

  • Our identities and our roles

  • Allyship, solidarity, and action

  • Self-study to help you connect with your unique voice

  • Performativity and perfectionism versus authenticity and vulnerability

Session 2:


Marketing & Branding 101: Debunking Common Narratives with Tristan Katz


In our second session, w
e'll explore:

  • Dominant cultural perceptions of marketing and branding

  • Ways to re-envision these practices from an anti-oppression lens

  • Centering relationship rather than transaction

  • Centering authenticity while cultivating boundaries

  • Staying consistent and dedicated while practicing non-attachment

  • Focusing on quality over quantity

  • Non-urgency and non-perfectionism 

Session 3:


Solidarity: Creating Meaningful, Change-making & High-Value Content
with Tristan Katz


The third session will focus on ways we can create content that actually reaches our audience and builds community—content that truly serves the clients and students we want to reach.

We'll explore:

  • Accessibility and trauma-informed considerations

  • Centering and serving community

  • Finding our voice, expressing our values, and staying critical

  • The power of contributing to existing conversations

  • Creating equity statements that matter

  • Cultivating inclusive, liberatory marketing practices

  • Presencing ourselves so we can show up meaningfully

Session 4:


Questions Answered with Tristan Katz
 

During the first hour of this session, Tristan answers community questions on all things 'conscious marketing'.



Unpacking Branding with Raudhah Rahman


How do we go about creating visual identities for our work while at the same time reckoning with the origins of branding, is the crux of our time together.

Branding nowadays can feel like a one size fits all, which is not the entire truth.

Sound familiar?

We'll unpack branding as it is known now and the exploitative origins it came from so that if you do choose to build your brand, we can be in-tensional about it.

In this session, we'll reference branding and justice frameworks that can help you think of branding in a different way than you've been told.

Session 5:


Social Media: Reclaiming Agency While Creating Change with Tristan Katz


This session will support folks searching for how to be genuine on social media while de-emphasizing the algorithm, the numbers game, and the “posting everyday” or “one right way” marketing paradigm.

We'll explore:

  • An introduction to social media as a marketing tool

  • Intro post considerations: how, when, why

  • Utilizing multiple mediums: carousel slides, reels, static posts, and more

  • Repurposing and reusing existing content to make your life easier

  • Moving beyond the sales pitch

  • Building community

  • Engaging in solidarity, social justice, and collective liberation

Session 6:


Questions Answered with Tristan Katz
 

During the first hour of this session, Tristan answers community questions on all things 'conscious marketing'.



Values-Focused Content with Ilya Parker


Finding one’s voice on social media, and creating meaningful, impactful content is a struggle for most entrepreneurs, movement professionals, and yoga teachers. It can feel daunting to set oneself apart in a never-ending sea of content, and find ways to create an actual relationship with our audience rather than a simple transaction.

Tristan and Ilya will speak candidly about Ilya’s way into finding his voice, creating high-value content, and cultivating an audience that’s genuinely interested and invested in what they have to say.

This guest presenter session will support students who are passionate about growing their work and contributing to meaningful change in their profession.

 

Session 7:


All things Newsletters: Moving Beyond Social Media Part 1 with Tristan Katz


This session will focus on viewing social media as an initial “hand-shake” and making use of newsletters to create agency and build effective community.

We'll explore:

  • Getting started with newsletters: why and how

  • Ways to explore impactful newsletter content

  • The value of repeating yourself and repurposing what you’ve already created

  • List-building considerations

  • Scheduling best practices

  • Lead magnets and sales funnels

  • Platforms and tools to support you

Session 8:


Questions Answered with Tristan Katz
 

During the first hour of this session, Tristan answers community questions on all things conscious marketing.



Impactful Offers as the Basis for Honest Marketing with Brooke Monaghan


How would it feel if, rather than having to get your marketing "right", you could simply show up and tell the truth? That is what effective, intentionally designed offers allow you to do.

In this session we will talk about how to design offers that deliver an exceptional experience for your clients and how doing so opens the door for a more aligned, honest approach to your marketing.

We will discuss the questions you can ask yourself to clarify your message, how to use social proof to back up your claims, and an approach to marketing and selling that centers accuracy, honesty, and transparency about your offers.

Session 9:


Finding Your Path: Moving Beyond Social Media Part 2 with Tristan Katz


In our final session, we’ll continue to explore ways we can de-center social media as the only way to grow our work in the world. .

We'll explore:

  • Websites and what to consider if you’re working with a designer or DIYing it

  • Podcasting tips, systems, and best practices

  • Patreon and Substack considerations and “passive” income

  • Networking and engaging existing connections and community

  • Blogging, articles, YouTube, and other ways to embrace your unique creativity and capacity in service of your professional growth (without burning out!)

What Conscious Marketing graduates are saying:

"Tristan's capacity to hold a justice-informed space is brilliant. Conscious Marketing helped me discover an approach to doing justice-centric business amidst the meta crisis that transformed my overwhelm into emergent clarity and sustainable action. As a self-employed person with chronic illness, marketing with integrity and impact has felt like "too much" and I've procrastinated in doubt and dread for years. Tristan's masterful space holding and potent offerings in this course helped me reframe the limitations my disability brings as guidelines for how I can market in a way that nourishes my being with truth and connection. Massive value."

– Sarah B., 2024 Conscious Marketing course participant

On-Demand access is now available for a limited time!

ENROLL NOW

 

Conscious Marketing:

Justice-Focused Digital Strategies
with Tristan Katz & guests

(On-Demand)


Tuition for this 9-part, on-demand online training is $359-$449 USD sliding scale


Partial scholarships are also available.

Tiered Pricing Explained:

  • Community Rate (supported by your peers)
  • Sustainer Rate (covers your enrollment)
  • Supporter Rate (covers your enrollment + supports your peers)

If you are able to enroll at the Supporter or Sustainer Rate, your contributions support the ability to offer a lower rate to community members experiencing financial difficulties. 

If you would like to clarify which pricing tier is most appropriate for you, please refer to this helpful graphic by Alexis J Cunningfolk:

The Green Bottle: Where You Fall On The Sliding  Scale

Intention of Equity Pricing Structure:

Please take a moment to consider the intention of our scholarship program and equity pricing structure, which was created in order to amplify training access for those who hold marginalized identities and those experiencing significant financial hardship.

If neither of those qualifications apply to you, we ask you to please consider other payment options, including using the tiered equity pricing structure and payment plans, or supporting others in our community who have decreased access to financial resources by enrolling as a Sustainer or Supporter, if this is accessible to you.



ON-DEMAND ENROLLMENT


Includes 1 year of access to the captioned replays of the 18 hour Conscious Marketing online training, recorded live & online in April-May 2024, and associated resources.

Community Rate
$359 USD

ENROLL

Sustainer Rate
$399 USD 

ENROLL

Supporter Rate
$449 USD

ENROLL


PARTIAL SCHOLARSHIPS

If our tiered pricing options are financially inaccessible, please click here to access our partial scholarship application form.

On-Demand access is now available for a limited time!

ENROLL NOW

 

Conscious Marketing:

Justice-Focused Digital Strategies
with Tristan Katz & guests

(On-Demand)


Tuition for this 9-part, on-demand online training is $359-$449 USD sliding scale


Partial scholarships are also available.

Tiered Pricing Explained:

  • Community Rate (supported by your peers)
  • Sustainer Rate (covers your enrollment)
  • Supporter Rate (covers your enrollment + supports your peers)

If you are able to enroll at the Supporter or Sustainer Rate, your contributions support the ability to offer a lower rate to community members experiencing financial difficulties. 

If you would like to clarify which pricing tier is most appropriate for you, please refer to this helpful graphic by Alexis J Cunningfolk:

The Green Bottle: Where You Fall On The Sliding  Scale

Intention of Equity Pricing Structure:

Please take a moment to consider the intention of our scholarship program and equity pricing structure, which was created in order to amplify training access for those who hold marginalized identities and those experiencing significant financial hardship.

If neither of those qualifications apply to you, we ask you to please consider other payment options, including using the tiered equity pricing structure and payment plans, or supporting others in our community who have decreased access to financial resources by enrolling as a Sustainer or Supporter, if this is accessible to you.



ON-DEMAND ENROLLMENT


Includes 1 year of access to the captioned replays of the 18 hour Conscious Marketing online training, recorded live & online in April-May 2024, and associated resources.

Community Rate
$359 USD

ENROLL

Sustainer Rate
$399 USD 

ENROLL

Supporter Rate
$449 USD

ENROLL


PARTIAL SCHOLARSHIPS

If our tiered pricing options are financially inaccessible, please click here to access our partial scholarship application form.

Course Facilitator: Tristan Katz

Tristan Katz (they/he) is a writer, educator, digital strategist, and equity-inclusion facilitator. They offer training and consulting on gender equity, trans inclusion, queer competency, and justice-focused marketing practices. Tristan’s intention is to share this work with an anti-oppression and intersectional lens.

Tristan is honored to have worked with and supported organizations and clients such as Kripalu Center for Yoga & Health, Accessible Yoga School, HubSpot, Stanford University’s YogaX program, Northwest Harvest, LoveYourBrain, Breathe for Change, Williston Northampton School, and so many more.

He was named one of Yoga Journal’s 2021 Game Changers and awarded the Reclamation Ventures grant in Spring 2021 to expand his offerings and dedicate time to writing their first book.

Tristan has more than fifteen years of experience in digital strategies and marketing. They have learned that marketing doesn’t have to follow the rules of dominant culture, that our identities—both privileged and marginalized, are an inherent part of our businesses and professional growth, and that branding is so much more than a logo, color palette, and font selection.

As a digital strategist and equity-inclusion facilitator, Tristan's goal is ultimately to embrace the intersections of social change, collective liberation, and entrepreneurship. He believes that marketing is really a matter of teaching, of discovering our voice, practicing solidarity, and showing up over and over again—in different ways, to share about the work we do in the world. 


Connect with Tristan:
www.katz-creative.com | @tristankatzcreative



Guest Facilitators:

BROOKE MONAGHAN

Brooke (she/her) is a trusted advisor to founders and leaders who value impact, integrity, and relationships and are on a mission to set things straight in their industry. Her work focuses on the intersection of wellbeing and bottom line, guiding do-gooder lifestyle business owners to intentionally design profitable businesses around their values and their desired lifestyle. She is the founder of Fruition Growth Network, a collaborative platform providing accessible, quality support to self employed folks and bringing people together to find power in community.

Connect with Brooke:
www.brooke-monaghan.com
@briggsmonaghan

ILYA PARKER

Ilya (he/they) is a Black, non-binary, fat, movement practitioner and founder of Decolonizing Fitness. They are also a Physical Therapist Assistant and an ACE certified Medical Exercise Specialist. Ilya is deeply invested in creating more access for queer, trans and gender expansive people to engage in intentional movement.

While drawing wisdom from community-led solutions that are rooted in body liberation and involve the revitalization of Black and Indigenous ancestral approaches.

Connect with Ilya:
decolonizingfitness.com
@decolonizing_fitness

RAUDHAH RAHMAN

Raudhah (she/her/dia) was raised by parents from different social locations. Growing up as an in-betweener till this day has greatly informed her work in website, yoga and facilitation spaces.

As a website designer, she is interested in how branding impacts the ways we are socialized. However, her path to branding and websites is far from linear.

With a background in yoga, design, justice and research - she brings an eclectic approach to branding and websites.

Connect with Raudhah:
www.raudhahrahman.com
@raudhah.rahman

Course Facilitator:
Tristan Katz

Tristan Katz (they/he) is a writer, educator, digital strategist, and equity-inclusion facilitator. They offer training and consulting on gender equity, trans inclusion, queer competency, and justice-focused marketing practices. Tristan’s intention is to share this work with an anti-oppression and intersectional lens.

Tristan is honored to have worked with and supported organizations and clients such as Kripalu Center for Yoga & Health, Accessible Yoga School, HubSpot, Stanford University’s YogaX program, Northwest Harvest, LoveYourBrain, Breathe for Change, Williston Northampton School, and so many more.

He was named one of Yoga Journal’s 2021 Game Changers and awarded the Reclamation Ventures grant in Spring 2021 to expand his offerings and dedicate time to writing their first book.

Tristan has more than fifteen years of experience in digital strategies and marketing. They have learned that marketing doesn’t have to follow the rules of dominant culture, that our identities—both privileged and marginalized, are an inherent part of our businesses and professional growth, and that branding is so much more than a logo, color palette, and font selection.

As a digital strategist and equity-inclusion facilitator, Tristan's goal is ultimately to embrace the intersections of social change, collective liberation, and entrepreneurship. He believes that marketing is really a matter of teaching, of discovering our voice, practicing solidarity, and showing up over and over again—in different ways, to share about the work we do in the world. 


Connect with Tristan:
www.katz-creative.com
@tristankatzcreative



Guest Facilitators:

BROOKE MONAGHAN

Brooke (she/her) is a trusted advisor to founders and leaders who value impact, integrity, and relationships and are on a mission to set things straight in their industry. Her work focuses on the intersection of wellbeing and bottom line, guiding do-gooder lifestyle business owners to intentionally design profitable businesses around their values and their desired lifestyle. She is the founder of Fruition Growth Network, a collaborative platform providing accessible, quality support to self employed folks and bringing people together to find power in community.

Connect with Brooke:
www.brooke-monaghan.com
@briggsmonaghan

ILYA PARKER

Ilya (he/they) is a Black, non-binary, fat, movement practitioner and founder of Decolonizing Fitness. They are also a Physical Therapist Assistant and an ACE certified Medical Exercise Specialist. Ilya is deeply invested in creating more access for queer, trans and gender expansive people to engage in intentional movement.

While drawing wisdom from community-led solutions that are rooted in body liberation and involve the revitalization of Black and Indigenous ancestral approaches.

Connect with Ilya:
decolonizingfitness.com
@decolonizing_fitness

RAUDHAH RAHMAN

Raudhah (she/her/dia) was raised by parents from different social locations. Growing up as an in-betweener till this day has greatly informed her work in website, yoga and facilitation spaces.

As a website designer, she is interested in how branding impacts the ways we are socialized. However, her path to branding and websites is far from linear.

With a background in yoga, design, justice and research - she brings an eclectic approach to branding and websites.

Connect with Raudhah:
www.raudhahrahman.com
@raudhah.rahman

FREQUENTLY ASKED QUESTIONS